Big data SMAQ-down

The term "big data," is getting thrown around a lot these days, and in certain circles it is threatening to overtake "cloud" as the most overused and misused term in IT.

Interestingly, some of the large, traditional storage vendors are embracing the term big data, using it as an umbrella term for all large collections of data and hence an umbrella term for all of their offerings. A more nuanced understanding of big data actually shows it to be antithesis of both the technology and the business models of the traditional storage vendors.

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